I fix broken tracking for ecommerce brands running Meta and Google Ads. Duplicate pixels, missing CAPI, broken purchase events. I find it, document it, and repair it.
Your Meta Pixel fires multiple times per page load — sometimes 10×. Every purchase reported at inflated volume. Your ROAS looks great. It isn't real.
Since iOS 14, browser pixels miss 20–40% of real purchases. Without server-side CAPI running alongside it, your campaigns are bidding on ghost data.
Purchase events firing on wrong pages, on every click, or not at all. Facebook's algorithm optimizes toward those signals — broken signals, broken campaigns.
Full inspection of your Meta Pixel, GA4, and GTM — delivered as a clean PDF with every finding documented and prioritized.
Complete Pixel and Conversions API implementation. Server-side events that survive iOS restrictions, browser blocking, and cookieless browsing.
Google Analytics 4 with proper ecommerce event schema. GTM setup so every user touchpoint is captured consistently across your store.
New pages, new campaigns, new pixels — tracking breaks constantly. Monthly retainer keeps your infrastructure clean as you scale.
No access needed upfront. I run a live audit on your storefront, intercepting every tag and pixel firing in real time using headless browser tooling.
Every finding documented — what's broken, what's working, and a clear priority list of what to fix. No jargon, no gatekeeping.
The audit is free. If you want me to implement the fixes, we agree on scope — I get access to GTM or Shopify and get to work.
Implementation, testing, and verification. You get confirmation every event fires correctly before I close out the project.
"We had no idea our pixel was firing 8 times per checkout. Our reported ROAS was inflated by almost 3×. After the fix our campaigns immediately started performing better."
"The audit alone was worth it. We found out our purchase events weren't firing on mobile at all — we'd been flying blind on 60% of our traffic for months."
"CAPI setup took 2 days and our event match quality went from 4.2 to 8.7. Cost per purchase dropped 22% in the first week after the fix. Incredible ROI."
I'll audit your tracking setup and deliver a full PDF report at zero cost. No pitch call required, no obligation to hire me. Just clear, documented findings you can act on immediately.